There are four main different post types that your team can publish on social:
- Images
- Videos
- Text
- Links
Depending on your team’s capabilities and which networks you’re on, some content types are more important than others. If you’re already posting consistently, use in-app analytics for each channel to look for spikes in engagement and traffic. What types of post content are causing those spikes?
- On Facebook, that data can be found by going to > Insights > Posts:
- On Twitter, go to your profile picture, click the drop-down menu and select Analytics > Tweets:
- On Instagram, go to your business profile, select the little bar graph in the top right-hand corner and choose Posts:
- For LinkedIn go to Manage Page > Analytics > Updates:
- For Pinterest, go to Analytics > Profile > Top Pin Impressions: