Oro categorizes B2B eCommerce businesses into 3 distinctly different models by the type of interaction with…
Category: AI Marketing
Personalization in B2B
Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It…
Inbound Marketing
Goal: Create and inbound algorithm to support clients, deliver information and build sales pipeline The inbound…
Customer Journey
Make Your Journey Maps Measurable with Customer Journey Analytics. Use Data to Identify the Most Significant…
Influencer Marketing
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of…
The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies
The study by Yvonne Yam aims to explore how the mobile phone presents itself at the…
Micro-moments VS Macro-moments
It is important to understand that not every decision can be made as hastily as in…
Incorporating Micro-Moments Marketing into Your Business
Micro is a term used by Google is defined by Google. Google is used to refer…
What Buyers want
Over half of shoppers miss the personal 1:1 experience buying from an associate in a store.…
Rise of the Micro-moment
Marketing and designing for the micro-moment requires customization. Google’s Director of Performance, Matt Bush, believes many…