Seven things to consider when creating a strategy and selecting your channels:
- Where is your audience?
- What platform has the most traffic last year?
- Is it a certain content type that’s attracting audience attention?
- Is there a specific campaign that can boost your growth?
- Where is your traffic and engagement coming from?
- Is there an individual social channel that is engaging your audience and driving more traffic to your website?
- What is your team doing on that channel differently than others that are potentially causing that difference?