Advertising technology threatens the reputation and economic viability of news publishers. Slow load times and distracting user experience of display ads can hamper the performance of news websites and drive readers towards walled information gardens like private apps and social-media platforms. Policies around advertising on social platforms threaten to blur the line between news and political messaging. Social media’s advertising mechanisms, specifically hyper-targeting, are prone to weaponization by malicious actors. All journalists, from reporters to editors, need to keep informed about the changing markets for, and consumption of, news and information.
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https://www.cjr.org/tow_center_reports/the-guide-to-advertising-technology.php