88% of U.S. consumers now engage in the “zero moment of truth” prior to making their…
Category: AI Marketing
Micro-Moments Wins
The Zero Moment of Truth (ZMOT) was originally introduced by Google in 2011. The ZMOT states…
Micro-moment for Services?
We live in an on-demand world. Customers are the customer experience is how your customers are…
Micro-moments in Mobile Commerce
One of the most important marketers’ goals is reaching target audience. For many years these moments…
What we buy
Economists taught machines to guess a person’s income, race, political ideology, education and gender. Their results…
Live Selling
Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday are all set for 2020. Cyber…
Pricing Methods Algorithm
Pricing methods comprise of Product pricing methods and Service pricing methods. Price setting is influenced by…
Guide to Advertising Technology
Advertising technology threatens the reputation and economic viability of news publishers. Slow load times and distracting…
Study: Millennials Are the Most Brand-Loyal Generation
Millennials are also the most loyal generation to their favorite brands. Nearly 90 percent of Millennials…