Everybody sells intangibles in the marketplace, no matter what is produced in the factory. Marketing is…
Category: Sales & Marketing
Product Marketing vs Service Marketing
Products Tangible products are often thought to be easier to market as they can be shown,…
Sharing Address Inequality
The sharing economy is projected to grow from $15 billion in 2014 to $335 billion in…
What Can You Personalize
Oro categorizes B2B eCommerce businesses into 3 distinctly different models by the type of interaction with…
Personalization in B2B
Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It…
Inbound Marketing
Goal: Create and inbound algorithm to support clients, deliver information and build sales pipeline The inbound…
Customer Journey
Make Your Journey Maps Measurable with Customer Journey Analytics. Use Data to Identify the Most Significant…
Influencer Marketing
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of…
The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies
The study by Yvonne Yam aims to explore how the mobile phone presents itself at the…
Micro-moments VS Macro-moments
It is important to understand that not every decision can be made as hastily as in…