Micro is a term used by Google is defined by Google. Google is used to refer…
Category: Sales & Marketing
What Buyers want
Over half of shoppers miss the personal 1:1 experience buying from an associate in a store.…
Rise of the Micro-moment
Marketing and designing for the micro-moment requires customization. Google’s Director of Performance, Matt Bush, believes many…
Zero Moment of Truth (ZMOT)
88% of U.S. consumers now engage in the “zero moment of truth” prior to making their…
Micro-Moments Wins
The Zero Moment of Truth (ZMOT) was originally introduced by Google in 2011. The ZMOT states…
Micro-moment for Services?
We live in an on-demand world. Customers are the customer experience is how your customers are…
Micro-moments in Mobile Commerce
One of the most important marketers’ goals is reaching target audience. For many years these moments…
What we buy
Economists taught machines to guess a person’s income, race, political ideology, education and gender. Their results…
Live Selling
Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday are all set for 2020. Cyber…