People were forced to experience 10h of mandated fasting or total social isolation. After isolation, people…
Category: Neuro-X
Old dog, new tricks: Age differences in dog personality traits, associations with human personality traits, and links to important outcomes
Dogs (Canis lupus familiaris) are often referred to as humans’ best friends. Like humans, not all…
Bias
Cognitive bias algorithms Availability cascade – repeat something over and over and it will come true.…
Walk away
In 2017, online consumers placed over $9 trillion on their shopping carts according to Forrester. Online…
Ignorance Is A Choice
Ignorance is a choice despite the ‘thirst for knowledge’ is a basic human instinct. People spend…
Freemium is Not Free
Jarid Lurkin coined the freemium term, a combination of the words free and premium. [1] The…
Don’t Push, Pull Me In
The old American Marketing Association (AMA) definition is of marketing is “a process for creating, communicating,…
Illusion of Choice
Neuromarketing is “the use of modern brain science to measure the impact of marketing and advertising…