Sina Weibo is one of the most popular social network sites in China. Despite its popularity,…
Category: Social Media
Average Twitter followers
The average Twitter followers across all sectors shows that B2C industries tend to dominate this metric,…
Media usage rates
Companies tend to use Instagram and Facebook much more heavily for the promotion of media assets…
Weekday vs. weekend posting activity
At an aggregate level, companies in B2C sectors (such as Consumer Discretionary or Consumer Staples) tend…
Popular hours to post
Collectively, posting activity on social media across all companies tends to follow a bell curve, with…
Popular hours to post by social network
Companies tend to post on LinkedIn and Instagram predominantly during working hours. Other networks, like Facebook…
Popular days to post
Across all industries and company sizes, companies tend to publish about 80% of their social media…
Urban Emotions
Urban Emotions project aims to analyze trends of real-time human sensory and crowdsourcing approaches in social…
A Spatial Approach to Social Media
The concepts of space and place are highly interrelated as “(w)hat begins as undifferentiated space becomes…
Social Media Marketing is not FREE
Having a solid social media strategy can really make a difference to the success of your…