Social Media Valuation

Social Media’s Unique Valuation is determined by each company’s ability to generate revenue. For investors and…

SOCIAL NETWORK VALUE PER USER – HOW MUCH IS YOUR AUDIENCE WORTH?

Facebook When we first wrote this blog back in 2015, Facebook was calculating a user to…

Finance Subreddits

r/Finance r/Financial Planning r/Personal Finance r/Retirement r/Credit Cards r/Tax r/Finance Advice r/Economics r/Finance News r/Financial Independence…

Examining the Beauty Industry’s Use of Social Influencers

In 2014, beauty was the fourth-leading industry with the largest reach of influencers in the United…

Social Media Strategy

https://rossdawson.com/updated_version/

Influencer ROI

Influencer marketing

Influencer marketing is a form of marketing that identifies and targets individuals through the influence of…

Web 2.0 and Semantic Web

Web 2.0 technologies have allowed a shift from monologues, where users create and publish content, to…

Whether or not social media will help American companies penetrate the Chinese Market

There is a growing demand for U.S. made products among middle-class consumers in China. Social media…

The Use of Sina Weibo and Twitter by International Luxury Hotels

Microblogs are widely used in the ser-vice industry. Primary uses include sharing compliments and general information…