Beauty tech is a term that has started frequenting Industry headlines in the past 12 months. Beauty-targeted technology was introduced in the Industry in 2012 with the establishment of Tribe Dynamics. New beauty tech platforms increase transparency and speed to market, and will become the norm for product innovation and revision. Watch Dandi Day’s CEO, Hayley Hoffman panel discussion with Ameann Beauty/Clarisma Beauty, Chemberry, and Tribe Dynamics on Beauty Tech influence in transparent product development. Watch the full panel discussion at the bottom of the page.
Clean Beauty is an aligned value that operationalizes consumers’ loud requests for ingredient transparency not as industry defines, but as they decide is important for their bodies and environment. Social media drives transparent product development through curious conversations and direct access to brands on various platforms. Technological advances in social media and software platforms scale audiences and real conversations, providing immediate feedback concerning misaligned values and products. Audiences then empower change through discussion with a strong need for support from the supply chain to provide the answers. The data correlates to the referenced retailers’ standards, and consumers echo their concerns.
Three beauty tech platforms exciting the industry are also meeting the demand for more transparent products targeted towards ingredients. Chemberry, Novi Connect and ChemFORWARD are just a few of them. Beauty tech companies analyze scientific data such as regulatory documentation, ingredient hazards, and ingredient sourcing / processing to support and equip cosmetic chemists in the research and development process. A brand’s ability to communicate its position on transparency ultimately shortens the development timeline for aligned ingredients in a product that represents a brand ethos. Today more than ever, our access to information and data connects us in a conscious form, one that considers the life of ingredients.
Beautytech2 Product Development Difference