Local search marketing is a form of search engine optimization that helps local businesses show up in relevant local searches. 72 percent of consumers who perform a local search visit a store within five miles. You’ll need to optimize your online information so that search engines place your business in the right searches and so that consumers can easily find all the information they need in order to choose your business.
Make sure your info is correct on both Facebook and Yelp in case the searcher scans past the local pack and goes straight to your social or Yelp profiles. Google and Bing use information from four main sources, Infogroup, Acxiom, Localeze and Factual. If your business’s information is different in many directories, that will confuse the search engine and it won’t know where or when to list your business in search results.
Search for your business name and location or phone number (example: RevLocal Granville Ohio) Sort through the directories. Claim, complete and/or correct your NAPU. Some directories are free while you have to pay for others. Don’t let yourself get locked into year-long contracts. Ditch your contracts and go with a local search marketing company that proves to you month after month they’re working hard to improve your online presence.
https://www.revlocal.com/resources/library/blog/what-is-local-search-marketing