Microblogs are widely used in the ser-vice industry. Primary uses include sharing compliments and general information about the company. It is now used (under various regulations) in nearly every country in the world, with the exception of China.
Sina Weibo is the most popular microblogging platform in China according to the most recent studies conducted by China Internet Network Information Center (2014) It includes web links, hashtags, tags, and the ability to attach images, video, and audio files to posts.
A positive word-of-mouth reputation can result from improved customer-to-business interactions. Some guests are more likely to think a luxury hotel is unsuccessful if the hotel lacks a Twitter account. Twitter should be taken into account for luxury hotel’s brand strategy in digital marketplaces.
THE USE OF SINA WEIBO AND TWITTER BY INTERNATIONAL LUXURY HOTELS