April 6, 2020 to April 10, 2020
To be ahead of competitors and as a new entrant, I wanted to understand the industry (you need to be aware of the most current food delivery industry trends, including old and new delivery channels). This will be a challenge, but I am at home, and I can only help my clients gather documents for the PPP loan. I want and need to help them save their restaurants when the economy restarts, and in turn, they will help me.
Where to start?
I had to learn about telecommunication in 1999, accounting in 2001, geospatial in 2013, Blockchain in 2014, and the pet industry in 2018. I allowed myself at least 80 hours of reading EVERYTHING that I can find on the Internet. The one thing I learned during my time at the United States Patent& Trademark Office as a patent examiner, is that it takes about 80 hours to be familiar with a topic to start to ask questions and search for information.
I did not pay for any reports, and I did not sign up to get a “Free” report or study because I don’t know what I am looking for, and I am not ready to let anybody know that I am searching for this stuff. I collected and read over 300 articles and this kept me busy for the next four days.
The next thing I want to understand is social media, advertising, marketing and a strategy for social media for clients that don’t understand social media at all.