Components of Gamification
Gamification gives a person an opportunity to achieve something: a goal, get points, coupons, rewards. When people are rewarded, it activates pleasure centers in the brain and gives positive feelings which mean loyalty to your business.
Challenge
User’s motivation is the key to join the game. For the immediate short term, you can give a prize or a coupon code. For the long term, the thinking is how to keep them – add stages to your game because price is not the answer, everything is becoming a commodity, even accounting.
Instructions
People should be given full and direct specific instructions. Keep the short and tell them what they need to do, people tend to dislike web pages that require too much thinking.
Reward
This is the dopamine rush is the sweetest moment when a user gets what he has earned. This is not a relationship building moment.
Add stages, to motivate users to repeat and return to the game. Reinforcement again and again and again: remind that there is always an opportunity to be faster, better, stronger.
Remember that your main goal here is not to create a super popular game like Angry Birds, your goal is to build trust and loyalty and sell services to your customers.