Having a solid social media strategy can really make a difference to the success of your marketing campaigns. For your Facebook metrics, the number of “Likes” to your Facebook page and the amount of shared posts or status updates will tell you if you are successful. For each objective, you may need different methods and messages to reach the target audience. For example, driving traffic to your site will require a campaign such as a contest or submitting a request form for a free white paper download. Or, if you’re trying to build a community of followers who will promote your products or services.
Contrary to popular belief, social media marketing is not free. There are hidden costs such as your time or hiring someone to run your social media strategy. The platforms may be free or inexpensive, but the following resources are needed to do social media marketing well. Getting started with social media is a very simple and inexpensive process, requiring only an email address and a budget. Having a self-editing website or blog is paramount in order to frequently change the content you share on social media sites. Facebook and Twitter offer posts and micro-blogging tweets that can support your in-depth articles.
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