Most web sites and online stores gamified by using a reward or loyalty points program that gives each customer who joined. This means that you can buy and earn points to spend on the site or at the store. There no competition, no theme, and the only game mechanic is an immediate reward.
There are also loyalty schemes that don’t include points, but they do include discounts on next orders depending on your spent in that shop. Such loyalty and rewards programs help increase average order value and the number of returning customers.
Daily bonus points
Points are one of the most wide-spread gamification techniques. Daily points make customers return to your site not only when they need something but every day! It’s also a good idea to display leaders as this can motivate people play more to get more.
Badges
You can encourage users to complete tasks and give them badges for that. The badges can indicate which customer group a user belongs to and which privileges he has. For example, you can have VIP users who submitted N reviews and made N orders in your store.
Fans and likes
People like to be noticed and heard; they like when their posts on FB get many shares and comments. Why not use such techniques for an eCommerce store? Users can like other people’s reviews and write their own to get points. Seeing actions of other users helps build a community within your store.
Games
Some online stores launch real games to let customers earn coupons. Aliexpress is a good example here.
Competitions
Usually competitions are launched before holidays. This helps earn customers that will prefer your store to your competitors’ if they win something.
I’ve listed some gamification techniques used but there are way more types – be creative! Choose what is relevant for your business and don’t be afraid of testing to find out what works. This all takes time and efforts but when you manage to build a community of loyal customers, you will understand that all the efforts pay off.