Real estate automation is your way of reducing manual work and letting your tools do more for you. This could be through email workflows, automated notifications and tasks for your team. Real estate automation takes your business operations and marketing from good to great and reduces workload. Here are the best examples of automation you can easily implement in your real estate business for the best results. You can do as much or as little automation as you want. Your goal should be to simplify what you are doing already. If you are using a CRM or email tool, you can probably set up some automations right now with the features you already have access to.
Follow Up Boss is one of the best pieces of real estate marketing software. The lead management system is trusted by 20k+ agents who use the tool to automatically distribute and follow up with leads from over 200 different sources. Sync leads to your phone with Google Contacts or iCloud. Use email workflows to automatically send replies to leads when they request a viewing, sign a contract or download a resource on your website. The easiest way to do this is with automated workflows or drip emails, which are easy to create with real estate systems like Brivity or Mailchimp.
Use real estate automation software to create a list of hot leads that are the best use of your time. In many CRMs, including Contactually, you can use deal stages to track an opportunity’s journey through the common stages of your pipeline. Use automated activity monitoring to track your leads’ behavior on your website and use pre-set triggers to notify you when action is actually needed. Research shows that marketing automation improves business productivity by an average of 2 percent. The best real estate agents strike when the iron is hot.
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