Rich communications services (RCS) messaging stands out as a new way to foster better interactions with your customers. This messaging is currently available on Android phones. It expands on the functions that you would find in standard SMS or MMS, which is the most well-known multimedia texting system. In this guide, we’re going to show you how it works and hit on some of its strengths and weaknesses. The guide will also give you an overview of some of the features and capabilities of rich communications services.
The agreement adheres to the GSMA’s universal profile, which means that it will work with any phone that supports the protocol. RCS service doesn’t use the same file formats as SMS or MMS. Besides the text transmission features, the messaging protocol allows users to send multiple data types such as pictures, video, location data, pdf files, and even Microsoft Word documents. Customers can also complete transactions within the messages app. While it does have some security concerns (more on that here and the proposed fix), one feature that a business will find valuable is sender verification.
When a message is sent, the recipient will see the verified sender’s information – not just the phone number. Unlike SMS, recipients can also see when someone is typing a message. This is particularly useful for those businesses that want to resolve customer issues and provide top-notch customer service. The protocol also brings the ability to complete entire transactions right inside the messaging app. Instead of providing a link that opens in a mobile browser, RCS Android messages handle all of the functionality on its own.
This is another way of increasing engagement by making things more convenient for your customers. Instead of waiting for pages to load on their browser app, they can complete a transaction inside their rich communication services-enabled applications. It’s even easy to create video calls within the app, which helps businesses benefit from the use of third-party software. You’ll be able to integrate various features into your software easily. With features like branding and sender verification, customers will know it’s your business sending them communications/offers.
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https://www.gsma.com/futurenetworks/rcs/