Neuromarketing is a growing field of science and technology that looks to put it in the hands of many. Companies are facing an increasing shift in consumer decision-making and different buying habits. By understanding consumer behavior, retailers can ensure the right products are available at the right price and locations while incentivizing purchases through targeted promotions. The number of retailers that are closing 3500+ store locations 1 or have filed for bankruptcy 2 in this year alone tells that story.
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https://www.iiconsortium.org/pdf/2017_JoI_Neuromarketing_IoT_Technologies.pdf