Google has coined the term “micro-moments” to describe moments when consumers act on a need. A micro-moment is a window of opportunity when your audiences want to know or do something. In short, they are open windows of “in the moment” opportunities.
47% of consumers expect a web page to load in 2 seconds or less. 40% will abandon a website that takes more than 3 seconds to load. Financial Institutions and Advisors battle for clients, and dollars are won (or lost) in these micro-moments. (DEPENDS ON THE PRODUCT & SERVICES)
To win micro-moments, understand your prospects intent, and then provide them with the most relevant, useful and high quality information. It comes down to showing your prospects and clients that you can help in their daily lives. The strongest brands will capitalize on these micro moments and evolve to match these moments with valuable content.
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https://www.veriday.com/blog/micro-moments-marketing/
https://www.advicelocal.com/blog/win-micro-moments-research/