The heart and soul of the restaurant should be established before any further steps are taken. The guest should have an easy time connecting to the restaurant through its use of ingredients, price points, menu descriptions and personalized service. The ingredient choices say a lot about the establishment. The average household income of the surrounding area is usually representative of how much they are willing to spend. The amount of competition is way too high, affecting the number of customers, and your price point to stay competitive. If you want to open a pizza place near 10 pizza parlors or Italian restaurants, you may want to reconsider opening in that area. It is crucial to know your target market.
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https://restaurant.eatapp.co/blog/food-cost/menu-engineering