Geomarketing can be defined as a business tool in which geographical information is used to analyze market and customer information. For example, geographical distribution of AnyState wineries. A winery away from large population centers must focus on those factors that can attract visitors to the site.
- Tourism: amusement parks, campgrounds, hotels and motels, park and rides,
- Leisure, and recreation: galleries, golf courses, restaurants,
- Transportation: gas station, rental agencies, rest areas.
Using AI, the following potential customers, partners, promotion, and sales sites are found within a 30 miles radius. Anytown, USA is selected as a geographical point to represent the case of a hypothetical winery located near a large metropolitan area – BigCity. In this scenario there are very many population centers close by in which the wineries should focus their marketing efforts. The more geographically isolated winery should still consider all surrounding cities and micro/metropolitan areas.
Geomarketing can be used by AnyState wineries, in coordination with some of their other marketing tools, to give them a better understanding of the surrounding market. This in turn can result in increased business visibility, a larger number of visitors, and ultimately, increased sales. It is important to note that not all points of interest shown in both examples would be feasible or advantageous for the wineries in question.
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