The unbundle/re-bundle strategy is useful while it lasts. The most modern approaches to software can be used. Robo-advisors offer software-based services like asset allocation and tax loss harvesting to investors. Some robo-advisor are software plus some human contact.
I recommend I say “it depends.” Some people want to talk to an advisor and some people want a 100% software based solution. The fees charged by these two services are different as you probably know. What a customers pay for financial advisory fees is a huge determinant of their investing activities.
A financial advisor with a low cost of customer acquisition and low churn will be more profitable. Software costs a significant amount to develop, but it scales really well at high assets under management. Once the robo-advisor begins to offer additional services that generate a higher fee, the re-bundling process has started.
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https://25iq.com/2018/03/31/friar-tuck-financial-services-a-classic-unbundle-re-bundle-strategy/