DX is more than just digitalizing the approach to business, increasing efficiency, and most importantly, the transformation of a company’s business structure:
- “How” to create value,
- “Where” to make this value,
- “What” value to create.
For example, the COVID Pandemic in 2020 was a catalyst for accelerating our DX because all business activities will take place over the internet and through the cloud with services provided without any face-to-face contact. While this is DX, digital transformation is more than just creating a framework for online transactions.
Other aspects of DX that EHLAI implemented include:
- Social media marketing strategy;
- Search engine optimization (SEO) to attract new customers.
- Web design to direct visitors effectively around a site.
- Sales initiatives to market products and services without meeting customers in person.
- Automatic initiation of delivery after an order is placed.
- Establishment of a customer services desk for after-sales service and follow-up requests.
- Securing resources to deal with digital and non-digital problems and issues as they arise.
We did this without bringing in digital expertise staff to roll out a full-scale DX plan.