Neuromarketing is a growing field of science and technology that looks to put it in the…
Category: Sales & Marketing
6 Cognitive Biases You Can Exploit to Boost Sales
Cognitive Bias #1: The Mere Exposure Effect. In a 1968 study, Oregon State University Professor Charles…
3 Technologies Helping Neuromarketers Change the World
Marketers now know that emotional experience is a key component driving impactful attention, memory, and attitude…
Study: Millennials Are the Most Brand-Loyal Generation
Millennials are also the most loyal generation to their favorite brands. Nearly 90 percent of Millennials…
Niche marketing
Often funded by member companies rather than individuals, joining a trade association adds credibility to a…
Geomarketing
Geomarketing can be defined as a business tool in which geographical information is used to analyze…
Retargeting
Mobile retargeting identifies users and connects them with personalized ads based on recent activity. This provides…
Sales Funnel
You must focus on the whole funnel — for example, attracting new leads, or only worrying…
Shoestring marketing on Post COVID re-opening
Get online If you can afford it get an online website, if you are not computer-savvy,…
Bias
Cognitive bias algorithms Availability cascade – repeat something over and over and it will come true.…