Cognitive Bias #1: The Mere Exposure Effect. In a 1968 study, Oregon State University Professor Charles…
Category: AI & Neuromarketing
3 Technologies Helping Neuromarketers Change the World
Marketers now know that emotional experience is a key component driving impactful attention, memory, and attitude…
Retargeting
Mobile retargeting identifies users and connects them with personalized ads based on recent activity. This provides…
Sales Funnel
You must focus on the whole funnel — for example, attracting new leads, or only worrying…
Shoestring marketing on Post COVID re-opening
Get online If you can afford it get an online website, if you are not computer-savvy,…
Bias
Cognitive bias algorithms Availability cascade – repeat something over and over and it will come true.…
Walk away
In 2017, online consumers placed over $9 trillion on their shopping carts according to Forrester. Online…
Ignorance Is A Choice
Ignorance is a choice despite the ‘thirst for knowledge’ is a basic human instinct. People spend…
Freemium is Not Free
Jarid Lurkin coined the freemium term, a combination of the words free and premium. [1] The…