Goldman Sachs: Voice of Small Business in America:2019 Insights Report For 2018, U.S. small businesses comprise…
Category: Minority Businesses
Menu engineering: selling tool
Small restaurant owners (less the 1,000,000 in gross sales) do not understand or realize that your…
Menu engineering: decoys
On menus, perspective is everything. Place incredibly expensive item near the top of the menu (non…
Menu engineering: prices
Menus that use numerical price formats will result in lower consumer spending than those that spell…
Menu engineering: photos
Including a nice-looking picture alongside a food item to increases sales. In one Iowa State University…
Menu engineering: paradox of choice
Menu engineering: gaze-motion Excessive choice has been shown in numerous studies to result in consumer dissatisfaction,…
Menu engineering: gaze-motion
Menu engineering: paradox of choice The serial position of menu items are based on psychology and…
A story for your restaurant
Next Article – Menu Engineering Theme It is essential to make sure that there is a…