In 2012, the cost to manage 1 terabyte in a 16 terabyte configuration with traditional assets was $26,000 per terabyte. Today, you can connect your existing Business Objects universe investment to Hadoop on the back end for pennies on the dollar.
In the TV series, “How to Get Away with Murder,” a forensic analysis of a suspect’s cell phone data is performed. We’re living in a world of mashups. All that lives in the Twitter space or in my Facebook posts can be analyzed. Mashing up these many sources of data into a mega-analytic platform capability is easy to accomplish.
The database actually became much more valuable to Walmart than the inventory carrying costs problem they solved using it. Now Walmart is a half-trillion dollar a year global company. Amazon is using the highest-end analytics, called predictive analytics. In fact, they recently filed for a patent on an analytic model that can predict what you’re going to buy before you buy it.
- Compare the dollars and cents
- Analyze the total cost of ownership
- Evaluate the competitive advantage
- Assess the value of a 360-degree view of your customer
- Gauge the payoff of higher-end analytics