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Restaurants are Digitizing
Off-premise sales (food not consumed in the restaurant) are the fastest and (by some estimates, only)…
Ghost Kitchens Could Soon Displace 50% of Restaurant Volume
https://reformingretail.com/index.php/2019/12/17/ghost-kitchens-could-soon-displace-50-of-restaurant-volume-heres-why/
Takeout or Delivery?
https://www.smartbrief.com/original/2019/07/why-direct-digital-sales-are-key-success-restaurant-delivery-space https://www.williamblair.com/-/media/downloads/insights/ib-market-assets/2020/food-for-thought-march-2020.pdf?la=en&hash=F565230EB59AC62956EFEA2BABD6762657AE410D https://www.williamblair.com/-/media/Downloads/Investment%20Banking/2020/william-blair-wheres-my-delivery.pdf
Online Restaurant Aggregators
Online restaurant aggregators – on-demand meal-ordering platforms where diners order from an array of restaurants –…
Reach of Social Media
The reach of social media has expanded immensely over the last few years. According to a…
Marketing Intangible Products and Product Intangibles
Everybody sells intangibles in the marketplace, no matter what is produced in the factory. Marketing is…
Product Marketing vs Service Marketing
Products Tangible products are often thought to be easier to market as they can be shown,…
Business Relationships: The Key to Success for Small Business Owners
Business relationships are a huge part of success for any business — big or small. Focus…