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Players
Enjoyers What they need: surprise, inspiration, fun. Gamification example: fortune wheel. Self-seekers What they need: status,…
Steps
Components of Gamification Gamification gives a person an opportunity to achieve something: a goal, get points,…
Menu engineering: selling tool
Small restaurant owners (less the 1,000,000 in gross sales) do not understand or realize that your…
Menu engineering: decoys
On menus, perspective is everything. Place incredibly expensive item near the top of the menu (non…
Menu engineering: prices
Menus that use numerical price formats will result in lower consumer spending than those that spell…
Menu engineering: photos
Including a nice-looking picture alongside a food item to increases sales. In one Iowa State University…
Menu engineering: paradox of choice
Menu engineering: gaze-motion Excessive choice has been shown in numerous studies to result in consumer dissatisfaction,…
Menu engineering: gaze-motion
Menu engineering: paradox of choice The serial position of menu items are based on psychology and…