Microblogs are widely used in the ser-vice industry. Primary uses include sharing compliments and general information…

Sina Weibo is one of the most popular social network sites in China. Despite its popularity,…

The average Twitter followers across all sectors shows that B2C industries tend to dominate this metric,…

Companies tend to use Instagram and Facebook much more heavily for the promotion of media assets…

At an aggregate level, companies in B2C sectors (such as Consumer Discretionary or Consumer Staples) tend…

Collectively, posting activity on social media across all companies tends to follow a bell curve, with…

Companies tend to post on LinkedIn and Instagram predominantly during working hours. Other networks, like Facebook…

Across all industries and company sizes, companies tend to publish about 80% of their social media…