Cognitive Bias #1: The Mere Exposure Effect. In a 1968 study, Oregon State University Professor Charles…
Author: EHL.AI
3 Technologies Helping Neuromarketers Change the World
Marketers now know that emotional experience is a key component driving impactful attention, memory, and attitude…
US 10,748,534 B2 PERSONALITY-BASED CHATBOT
The methods, apparatus, and systems described herein assist a user with a request. The methods in…
A Blueprint for Revamping the Minority Business Development Agency
Small businesses are a significant source of employment and provide a variety of goods and services.…
US Minority Businesses
At A Glance According to the Census Bureau’s latest Annual Survey of Entrepreneurs (2016), there are…
The Tax Gap Tops $500 Billion a Year
The Joint Committee on Taxation (JCT) recently released a report entitled “Overview of the Tax Gap.”…
Tax Complexity 2018: With Relief on the Way, Taxpayers Hope Headaches Will Ease
Taxpayers spend 8.1 billion hours a year complying with the Tax Code. Taxpayers also spend $31.9…
Report to The Congress on Return-Free Tax Systems: Tax Simplification Is a Prerequisite
In the United States, an individual whose income exceeds a certain threshold (the sum of the…
Tax Gap Estimates for Tax Years 2011–2013
This report presents estimates of the tax gap for the tax year (TY) 2011–2013 timeframe. The…
Tax Administration: Compliance, Complexity, and Capacity
The cost and time associated with filing returns constitutes a growing burden on taxpayers and on…