The Zero Moment of Truth (ZMOT) was originally introduced by Google in 2011. The ZMOT states…
Author: EHL.AI
Micro-moment for Services?
We live in an on-demand world. Customers are the customer experience is how your customers are…
Micro-moments in Mobile Commerce
One of the most important marketers’ goals is reaching target audience. For many years these moments…
Micro-moments
Google has coined the term “micro-moments” to describe moments when consumers act on a need. A…
Why consumer intent is more powerful than demographics
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential…
Identity-Based Consumer Behavior
Consumer behavior is driven by the desire to understand who one is, what one believes and…
What we buy
Economists taught machines to guess a person’s income, race, political ideology, education and gender. Their results…
User Habits from Google Maps
Smart devices become a useful tool for user movement recognition, since they are equipped with different…
Live Selling
Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday are all set for 2020. Cyber…