Make Your Journey Maps Measurable with Customer Journey Analytics. Use Data to Identify the Most Significant…
Author: EHL.AI
Micro-moments that matter: How to effectively target Chinese
Just 15 percent of China’s population shopped online a few years ago. Now 40 percent…and counting.…
Influencer Marketing
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of…
The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies
The study by Yvonne Yam aims to explore how the mobile phone presents itself at the…
Micro-moments VS Macro-moments
It is important to understand that not every decision can be made as hastily as in…
Incorporating Micro-Moments Marketing into Your Business
Micro is a term used by Google is defined by Google. Google is used to refer…
What Buyers want
Over half of shoppers miss the personal 1:1 experience buying from an associate in a store.…
Rise of the Micro-moment
Marketing and designing for the micro-moment requires customization. Google’s Director of Performance, Matt Bush, believes many…
Asian Buyers
Asian buyers are the largest group of foreign property buyers in many parts of the world.…
Zero Moment of Truth (ZMOT)
88% of U.S. consumers now engage in the “zero moment of truth” prior to making their…