There is a growing demand for U.S. made products among middle-class consumers in China. Social media marketing is beneficial to American companies seeking to penetrate the Chinese market as China has the world’s largest social media users. However, there are some challenges because China’s social media landscape is completely different from the rest of the world including the United States. I hope this paper will be beneficial to those American companies who are seeking ways to gain market shares in China and want to enter into the Chinese Market.
Whether or not social media will help American companies penetrate the Chinese Market
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