It is important to understand that not every decision can be made as hastily as in a micro-moment. What Google doesn’t express in their new video, is these moments where people aren’t actively looking to buy your business goods or services. These macro-moments happen often and are perfect marketing opportunities.
In 2017, the most popular device for Google searches is no longer the desktop. In the year 2016, mobile searches had overtaken desktop searches on a global level by a small percentage. Google, the prime leader of the digital industry holding 78% of the global search engine market share, recognized the significance of this trend.
Google has started marketing a new ideology that focuses on user ‘micro-moments’ This concept focuses on how in our ever-growing, mobile world, digital customer journeys fracture into minute chunks of time. It also highlights how ease of access now drives the shift in user engagement. A micro-
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Micro-moments VS Macro-moments: Understanding Your Customers’ Digital Moments
How Google Inspired a New Media Opportunity called: “Macro Moments”