Micro is a term used by Google is defined by Google. Google is used to refer to micro-moments. Marketers should be aware of this. Consumers check their phones on average 150 times a day. Consumers spend 177 minutes a day with their mobile devices. People are making decisions faster than ever and they expect to be able to act on those decisions instantly. Companies that take steps toward becoming moments-ready reap higher ROIs in overall marketing investment. marketers can commit to being there to help their customers when these moments occur. They will also be ready with useful content and information in a fast and frictionless way, resulting in higher customer satisfaction. marketers should also plan and optimize content that suits real-time mobile searches.
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5 Essential Steps to Incorporating Micro-Moments Marketing into Your Business