Marketing and designing for the micro-moment requires customization. Google’s Director of Performance, Matt Bush, believes many are grossly underestimating the marketing value of the micro moment. For a true omni channel marketing strategy, you need a single customer view, which dictates the right message for the right moment. The right channel engagement platform can deliver on the promise of the micro moment through data and proprietary technology, profiling, real-time personalization, and optimized actions and messaging.
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How brands can benefit from understanding the impact of micro-moments on customers