88% of U.S. consumers now engage in the “zero moment of truth” prior to making their final decision. In 2011 consumers consulted an average of 10.4 new media or traditional sources before purchasing.
Auto240
88% of U.S. consumers now engage in the “zero moment of truth” prior to making their final decision. In 2011 consumers consulted an average of 10.4 new media or traditional sources before purchasing.
Auto240