Problem Statement
Small business owners understand the advantages of using social media as a marketing tool. Seventy-four percent of small business owners do not use social media marketing strategies to gain new customers.
Solution
Small family-style restaurant owners, managers, and employees could use the information, research findings, and recommendations in this study to create and implement effective social media strategies.
- social media platforms small family-style restaurant owners use to increase sales and were most effective,
- employees’ response to social media marketing strategies small family-style restaurant owners use to increase sales,
- relationship marketing
Small family-style restaurant owners should create a social media-marketing plan. Having a dedicated person who can analyze the social media marketing strategies will reduce time and cost. Consistency drives brand awareness and ultimately increasing sales.
The findings of this study can provide useful information to create training programs on the use of social media marketing for small family-style restaurants.
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Marketing Strategies to Increase Sales in Small Family-Style Restaurant Businesses