Mobile retargeting identifies users and connects them with personalized ads based on recent activity. This provides brands with the ability to identify shoppers who have been to their store and retarget them with timely and relevant ads. The most innovative companies are using social and location data to uncover user intent, which can be derived from what people tweet.
Retargeting across mobile apps and the mobile Internet is nascent due to the lack of consistent IDs. Using location retargeting, brands can identify shoppers who frequent a store and connect them to increase loyalty. Leveraging social data is ideal for understanding a consumer and inferring intent.
Social media can provide valuable, timely insights into a consumer’s behavior. No persistent cookie or tracking device has been developed, but companies are working on advancing technology. Consumer privacy practices need to be continually put into place as retargeting becomes more sophisticated.
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