I work with so many Asian restaurants and the menu is terrible if you don’t know what you want and for most business owners, they don’t understand that the menu is (1) a resume showcasing all their recipes and cooking skills, (2) a sales & marketing document, (3) business card for the new customers and (4) a script for your staff to sell to existing customers.
- Menu engineering: gaze-motion
- Menu engineering: paradox of choice
- Menu engineering: photos
- Menu engineering: prices
- Menu engineering: colors
- Menu engineering: decoys
- Menu engineering: selling tool