Menu engineering: photos

Including a nice-looking picture alongside a food item to increases sales. In one Iowa State University…

Menu engineering: paradox of choice

Menu engineering: gaze-motion Excessive choice has been shown in numerous studies to result in consumer dissatisfaction,…

Menu engineering: gaze-motion

Menu engineering: paradox of choice The serial position of menu items are based on psychology and…

A story for your restaurant

Next Article – Menu Engineering Theme It is essential to make sure that there is a…

Appointment: Part 2

Appointment: Part 1 Prescreening to minimize no- show Try not to cram too much into each…

Barriers

Experimentation with unfamiliar technology is not encouraged–especially for traditional accountants. Algorithms and AI are inherently probabilistic,…

Visual thinking

Very nice graphical explanation of gamification by Krisztina Szerovay. I am glad I came across this…

Mind control engineering guide: Part 1

Mind control engineering guide: Part 2 In reality, mind control encompasses numerous means of influencing the…

Don’t kill the messenger

Social

Social media platforms active users from Hootsuite: Facebook has 2.38 billion monthly active users. YouTube has…