Image from Asgard VC
Year: 2020
Menu Engineering Series
I work with so many Asian restaurants and the menu is terrible if you don’t know…
Players
Enjoyers What they need: surprise, inspiration, fun. Gamification example: fortune wheel. Self-seekers What they need: status,…
Steps
Components of Gamification Gamification gives a person an opportunity to achieve something: a goal, get points,…
Menu engineering: selling tool
Small restaurant owners (less the 1,000,000 in gross sales) do not understand or realize that your…
Menu engineering: decoys
On menus, perspective is everything. Place incredibly expensive item near the top of the menu (non…
Menu engineering: prices
Menus that use numerical price formats will result in lower consumer spending than those that spell…