Marketing and designing for the micro-moment requires customization. Google’s Director of Performance, Matt Bush, believes many…
Month: December 2020
Asian Buyers
Asian buyers are the largest group of foreign property buyers in many parts of the world.…
Zero Moment of Truth (ZMOT)
88% of U.S. consumers now engage in the “zero moment of truth” prior to making their…
Micro-Moments Wins
The Zero Moment of Truth (ZMOT) was originally introduced by Google in 2011. The ZMOT states…
Micro-moment for Services?
We live in an on-demand world. Customers are the customer experience is how your customers are…
Micro-moments in Mobile Commerce
One of the most important marketers’ goals is reaching target audience. For many years these moments…
Micro-moments
Google has coined the term “micro-moments” to describe moments when consumers act on a need. A…
Why consumer intent is more powerful than demographics
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential…
Identity-Based Consumer Behavior
Consumer behavior is driven by the desire to understand who one is, what one believes and…