Rich communications services (RCS) messaging stands out as a new way to foster better interactions with…
Month: December 2020
RCS messaging is SMS successor – maybe
SMS was first proposed in 1982 for the Global System for Mobile Communications. The initial idea…
5G for Chatbot
Chatbots Getting the 5G Treatment as Networks Go Live in 2020. China Mobile offering a service…
Customer Journey
Make Your Journey Maps Measurable with Customer Journey Analytics. Use Data to Identify the Most Significant…
Micro-moments that matter: How to effectively target Chinese
Just 15 percent of China’s population shopped online a few years ago. Now 40 percent…and counting.…
Influencer Marketing
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of…
The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies
The study by Yvonne Yam aims to explore how the mobile phone presents itself at the…
Micro-moments VS Macro-moments
It is important to understand that not every decision can be made as hastily as in…
Incorporating Micro-Moments Marketing into Your Business
Micro is a term used by Google is defined by Google. Google is used to refer…
What Buyers want
Over half of shoppers miss the personal 1:1 experience buying from an associate in a store.…