Menu engineering: colors

Menu engineering: prices

Menus that use numerical price formats will result in lower consumer spending than those that spell…

Menu engineering: photos

Including a nice-looking picture alongside a food item to increases sales. In one Iowa State University…

Menu engineering: paradox of choice

Menu engineering: gaze-motion Excessive choice has been shown in numerous studies to result in consumer dissatisfaction,…

Menu engineering: gaze-motion

Menu engineering: paradox of choice The serial position of menu items are based on psychology and…

A story for your restaurant

Next Article – Menu Engineering Theme It is essential to make sure that there is a…

Appointment: Part 2

Appointment: Part 1 Prescreening to minimize no- show Try not to cram too much into each…