Asian Americans are a powerful consumer base with $1 Trillion in buying power in 2018 with a household income that is 28% higher than the U.S. total median income. 28% of Asian American households have incomes greater than $100K compared to 18% of total U.S. households. Asian Americans are more likely to make purchases online, with the highest index of any group for the past 12-months. Asian Americans promote technological products they love through word-of-mouth to
family members and friends. (Pew Research: Asian American)